Kind Crafting
Welcome to Kind Crafting
We are delighted to introduce Kind Crafting at Love Wool — a new way to celebrate and showcase products that are made with care for both people and the planet. From now on, every item crafted from 100% natural fibres or recycled yarns will be clearly identified with our Kind Crafting shelf label in store, and grouped under the Kind Crafting heading on our website homepage. This makes it easier than ever for our customers to find and choose yarns that embody sustainability, tradition, and kindness.
Celebrating the Timeless Beauty of Sustainable Yarns
At the heart of every stitch lies a story that connects us to the earth, to generations of makers before us, and to the communities that nurture these timeless fibres. Our latest initiative celebrates the natural yarns that have stood the test of time — wool, alpaca, cotton, mohair, and cashmere — while also embracing innovation through recycled yarns that help us protect our planet for the future and new plant fibres such as Lyocell.
Honouring the Fibres of Tradition
Natural yarns are not just materials; they are traditions, livelihoods, and lifelines for rural communities across the world. Wool, with its warmth and resilience, has clothed humanity for centuries. Alpaca, soft and silky, carries with it the ancient heritage of the Andes. Cotton remains one of the most versatile and widely used fibres, while mohair and cashmere bring a luxurious texture and sheen that continue to inspire creators and makers.
Each of these fibres offers its own unique qualities such as breathable comfort, natural insulation, durability, and unmatched beauty. They are renewable, biodegradable, and deeply intertwined with the landscapes and farming traditions that sustain them. By choosing them, we are choosing to support farmers, herders, and communities whose work is rooted in care for the land and the animals.
Innovation Meets Tradition: Recycled Yarns
While we celebrate these natural treasures, we also recognise the role of innovation in creating a more sustainable textile future. Some yarns, while beautiful and useful, have not always been the most environmentally friendly. This is where recycling steps in, transforming waste into new possibilities.
Recycled yarns allow us to reduce textile waste, save resources, and extend the life of materials that might otherwise end up in landfill. By blending tradition with recycling, we can create yarns that are not only kinder to the planet but also versatile and inspiring for makers. This innovation allows us to preserve the beauty of fibres we love while reducing their impact.
Kind Crafting: Our Promise
At Kind Crafting, our passion lies in celebrating the fibres that have shaped cultures, communities, and creativity for centuries. We believe that crafting should not only be joyful and expressive but also kind to the planet, to the people who produce these fibres and to future generations. Our Kind Crafting initiative reflects this belief: honouring the natural yarns we love while embracing recycled fibres that help reduce waste. With every ball of yarn, every stitch, and every creation, we want to inspire makers to choose kindness — for themselves, for their craft, and for the world around them.
A Commitment to the Future
Our mission is simple but powerful: to promote yarns that respect both tradition and the future. Natural fibres like wool, alpaca, cotton, mohair, and cashmere are gifts that have endured for generations and with care, they will continue to do so for many more. At the same time, recycled yarns offer us a way to reimagine waste as opportunity, ensuring that every fibre has a second chance.
By Kind Crafting, we are not only creating beautiful garments, textiles and crafts, but also investing in the sustainability of farming communities, supporting rural economies, and playing our part in protecting the planet we all share.
Stitching Sustainability Into Every Creation
With Kind Crafting, we are shining a light on the yarns that honour tradition, support communities, reduce waste, and protect our planet for future generations. Every ball of yarn tells a story of warmth, beauty, and responsibility — and together we can ensure that story continues. We invite you to join the Kind Crafting revolution: choose natural, choose recycled, choose kindness and let’s craft a better world, one stitch at a time.
