Privacy Policy

Effective date: 30th June 2019

Love wool is devoted to protecting and upholding your privacy. This aim of this page is to inform you of our policies regarding any personal data we collect from you, or that you provide to us, including the choices you have associated with that data. We use your data to provide and improve the service offered on our website. By using this website, you agree to the collection and use of information in accordance with this policy. In the context of the Data Protection Act 1998 and The EU General Data Protection Regulation 2016 (GDPR), the data controller is love wool.

1. What data do we collect?

1.1 Personal Data

While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include:

  • first and last name, age/date of birth, gender;
  • shipping and billing address;
  • contact details such as telephone number or email address; and
  • orders made by you.

This list is non-exhaustive, in specific circumstances, we may need to collect further data for the purposes set out on this page. For users that register on our website, we store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. Personal data is primarily provided by you directly; however, we may also collect data indirectly, from third parties who have your consent to pass your details to us, or from publicly available sources.

1.2 Usage Data

We may also collect information about how our website is accessed and used. This usage data may include information such as your computer’s IP address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

1.3 Tracking & Cookies Data

We use cookies and similar tracking technologies to monitor the activity on our website and hold certain information. Read more about our Cookies Policy in section 3.

2. Use of Data

We require your data in order to manage your customer account, provide you with the goods and services you want to buy, and assist you with any orders and refunds you may ask for. We do this because of our contractual obligations to you, our legal obligations, and our legitimate interest in providing you with the best service. Your data may be used for various purposes:

  • to ensure that content from our website is presented in the most effective manner for your operating system and web browser;
  • to register you with our website and to deliver our website services;
  • to process any orders you make with us and obtain payment;
  • contacting you if we have any queries regarding your order;
  • to respond to your questions, refund requests and complaints;
  • to manage and improve our products and services;
  • to notify you about changes to our services;
  • cookies are used by us to provide you with a customised visitor experience and to make our services simpler for you to use – read more about our Cookies Policy below in section 3;
  • to allow us to comply with any legal requirements and in the detection and prevention of theft, fraud, or other crimes;
  • to protect our business and your account from fraud and other illegal activities; or
  • for internal record keeping.

3. Cookies & Tracking Software Policy

3.1 What are cookies?

Cookies are files with a small quantity of data which may include an anonymous unique identifier. Cookies are sent to your web browser from a website and stored on your device. They allow websites to respond to you as an individual, modifying its operations to suit your needs, likes, and dislikes by collecting and remembering information about your preferences. Cookies are used by us to provide you with a customised visitor experience and to make our services simpler for you to use.

3.2 What do we use cookies for?

As with all e-commerce websites, we use cookies to store the contents of your shopping basket as you browse. There is no reliable method to do this any other way, and while it is technically possible to browse this website with cookies disabled, you will unfortunately not be able to make a purchase.

If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

We may collect information about your computer, including your IP address, operating system, and browser type, for system administration purposes. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

3.3 Other Monitoring Softwares

We use Google Analytics and other monitoring software on our site. These types of technologies also allow the owner of the technology e.g.Google to also access your information, we have no power over how your information is processed by third parties such as Google. Please read the privacy packages of the provider to understand how your information may be used by these third parties. Third-party services that we use on our site that may set cookies include Google, Woocommerce, GoDaddy and WordPress

You can instruct your browser to reject all cookies or to show when a cookie is being sent. To learn more about cookies, please visit

4. What Rights You Have Over Your Data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

5. Transfer of Data

Your information, including personal data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data, including personal data, to the United Kingdom and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

love wool will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

6. Disclosure Of Data

love wool may disclose your personal data in the good faith belief that such action is necessary to:

  • to comply with a legal obligation;
  • to protect and defend the rights or property of love wool;
  • to prevent or investigate possible wrongdoing in connection with this website;
  • to protect the personal safety of users or the public; or
  • to protect against legal liability.

7. Security Of Data

7.1 Transmission & Storage Procedures

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect online. Please remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we endeavour to use commercially adequate means to protect your personal data, we cannot guarantee its absolute security.

7.2 Password Safety

To keep your personal data secure and prevent fraudulent activity, password safety is important to practice. We recommend you use a long password with a combination of uppercase and lowercase letters, numbers, and symbols. Changing your password periodically and avoiding obvious phrases like ‘password’ or your name also helps. We will never ask you to disclose your password to us or anyone else, and you should not share it with anyone. For security, all passwords are kept encrypted in storage.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment. If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

9. Links and Embedded Content From Other Websites

Our website may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Blog posts on this website may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

10. Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes via email and/or a prominent notice on this website prior to the change becoming effective. We will also update the “effective date” at the top of this page. You are advised to review this Privacy Policy periodically for any changes. Changes to our Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us by email: